Wearables: Driving user outcomes in the Digital Age - the next leap

Om in 2020 de groei van wearables tot ongeveer 9 miljoen Nederlandse consumenten in de komende vijf tot acht jaar te laten stijgen, moeten naar onze mening de volgende belangrijkste drivers inachtgenomen worden.

The 5 second rule - Our research has shown that the user centered design on applications for smart watches should cater for user-centric outcomes within 5 seconds, as users are unlikely to hold their wrist up and look at their watch for more than a couple of seconds.


Ilja Linnemeijer

Technology Industry Leader

Tel: +31 (0)88 792 49 56

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