Embracing the Lean Startup approach

"It all began on a rainy friday afternoon with a big question mark on a whiteboard: Blockchain?"

We started building a community of Blockchain Believers at PwC's Innovation Hub at B. Amsterdam. Soon we acknowledged that simply talking about Blockchain's impact is not enough. Experimenting is the only way to truly understand the real impact and true potential of Blockchain. So we founded the Blockchain Tribe and kicked off at our "Blockchain Experience Lab".

Experimenting is what startups know best. By partnering with Startup Insight’s Lab 15 we embraced the Lean Startup way of working. We managed to build the Proof of Concepts in the Blockchain in 5-day sprints. At the start of each sprint we validated our assumptions relating to the problem in co-creation with industry experts. Through this process of validated learning we identified the root causes of the problem.

loading-player

Playback of this video is not currently available

"Low cost, low risk, on the edge of the organisation."

After defining the real problem statement, we assessed if Blockchain could provide us with a solution. Through design thinking and mapping the solution for the programmer, we bridged the gap between expert knowledge and programming language. Resulting in four Proof of Concepts built in the Blockchain, solving the real problems identified.

Proudly we pitched the Proof of Concepts during our Demo Day on Wednesday 7 September. Curious? Go and watch the pitches of the Tax, Assurance and Advisory Blockchain Squads!

Contact us

Sander Kranenburg

Sander Kranenburg

Partner, PwC Netherlands

Tel: +31 (0)65 386 48 71

Jeroen B. van Hoof

Jeroen B. van Hoof

Senior Manager, PwC Netherlands

Tel: +31 (0)61 211 68 24

Krista Koeleman

Krista Koeleman

Senior Manager, PwC Netherlands

Tel: +31 (0)68 360 83 93

Einte van der Wal

Einte van der Wal

Partner, PwC Netherlands

Tel: +31 (0)61 094 06 32

Follow us