Future of work 2030

A wake-up call for organisations, people and government

We experience fundamental changes in the way we work and will work in the near future.

A new wave of digitalisation and smart automation – combinations of machine learning, robotics, artificial intelligence and other technologies – is transforming the workplace at an unprecedented pace. Individual workers have to constantly upload their employagility. Organisations are faced with the challenge to help them do this and at the same time re-organise to converge with disruptions. On top of this, there is the fear that a scarcity of talent can cool down the economy prematurely.

So, there is no time to sit back and wait for events to unfold. We have to act NOW on all levels and rethink how we organise our work relations and how we facilitate our work agents to upgrade the competencies and skills they require at any given time to be (and stay) successful. For this, you have to understand all that is shaping the future of work first.  

That is what ‘The Future of Work – a wake-up call for people, organisations and government’ is all about. In this newest publication of PwC People & Organisation we try to predict the future dynamics of the Dutch labour markets from the three perspectives that are foremost shaping them: flexibility, technology and inequality. We describe the opportunities and threats for all stakeholders involved:

  • companies and other organisations

  • employees, other workers (such as the 1.5 million+ self-employed ZZP) and the unemployed

  • employer representative organisations and trade unions

  • politicians, policy-makers and the government

  • educational institutions and relevant social organisations.

Our 'Future of work 2030' report helps you kick-start your thinking. Use the possible solutions and calls to action as well as our roadmap to 2030 and engage in a dialogue with clients, workers, social partners, politicians, policy-makers and other stakeholders.


Key messages

  • Act now. This isn’t about some ‘far future’ of work - change is already happening, and accelerating.
  • No regrets or guessing games. Plan for a dynamic, rather than static future. Make ‘no regrets’ moves that work with most scenarios - but you’ll need to make some ‘guesses’ too.
  • Own the technology debate. In-depth understanding and keen insight into the changing technology landscape is a must.
  • People not jobs. Organisations can’t protect jobs which are made redundant by technology - but have a responsibility to their people. Nurture agility, flexibility and adaptability.
  • People: stay relevant, keep on investing in your market value. Facing a life-span of 90-100 years with 50-60 of those years spent on working, you must take ownership of your own career and life investing in learning and development and in various social networks.
  • Relax the legal and regulatory framework allow more flexibility in work conditions. A call to action for the Dutch legislators, social partners, thought leaders and other stakeholders to increase the freedom of movement to agree customised working conditions packages etc.
  • The Netherlands to lead by example. Given our unique selling points - our international character and knowledge work - the Netherlands needs to set an example and take the lead in creating an international playing field. Find a common approach to the big future of work themes, (co-)create a clear set of rules to protect people and promote the uniform application and interpretation of such rules.

Read more in our report Future of work 2030

"We experience fundamental changes in the way we work and will work in the near future."

Bastiaan StarinkPartner, PwC

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Contact us

Bastiaan Starink

Partner, Amsterdam, PwC Netherlands

Tel: +31 (0)88 792 64 06

Janet Visbeen

Partner , PwC Netherlands

Tel: +31 (0)88 792 64 29

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