Marketing and sales remain the vanguard of many businesses’ commercial models today. However, both disciplines are evolving rapidly in response to changing customer behavior and digital technologies. We help our clients ensure that their marketing and sales strategies as well as their operations are aligned to changing customer expectations, customer context and channel usage of today’s customer. We integrate these with service and operations in a way that drives increased effectiveness and efficiency.
Jennifer Nelen
Consumer Markets Customer Transformation, Partner, PwC Netherlands
Tel: +31 (0)61 284 15 45