Retailers face one of the most competitive environments in decades. With the continuing shift in customer preferences towards online shopping, a lingering low-growth environment in many parts of the world, and an unforgiving global marketplace that demands unprecedented technological sophistication, many retailers are left overstored, making lower margins and experiencing reduced profitability.
In PwC’s 2017 Total Retail global report – the 10th consecutive survey and report of this kind - is categorized and studied data from more than 24,000 online shoppers in 29 territories to better understand shopping behavior.
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