SSAFE Food Fraud tool

Think like a criminal to fight food fraud

SSAFE* and PwC, working with Wageningen University, join in a collaborative effort by food industry leaders to combat food fraud. Together they developed a food fraud vulnerability assessment tool that companies can use free-of-charge. The tool is a first-of-its-kind solution to help companies fight food fraud and give consumers greater confidence in the safety and integrity of their food. The tool will support the food industry in preparing for new GFSI** requirements that require for GFSI certified food companies to undertake food fraud vulnerability assessments and develop control plans to reduce risks. 

By identifying fraud vulnerabilities and providing a basis for mitigation strategies, food companies can combat and mitigate the risk of food fraud within their own organisation and across their supply chains. Reducing food fraud will protect food companies from the harmful outcomes of food fraud (i.e. brand damage, financial impacts, etc.) and help them build trust in their food products. 

*SSAFE is a global non-profit organisation set up to promote food safety across supply chains and improve public health and well-being. SSAFE board members are McDonald’s, Nestlé, Danone, Zoetis, Cargill, Coca-Cola, Fonterra, Keystone, Kellogg’s, Kerry, SABMiller.

**GFSI = The Global Food Safety Initiative (GFSI) is an industry-driven initiative providing thought leadership and guidance on food safety management systems necessary for safety along the supply chain. GFSI specifies for the recognition of food safety management schemes to defined requirements in its Guidance Document. 

Contact us

Peter Hoijtink

Peter Hoijtink

Consumer Markets Consulting Leader, PwC Netherlands

Tel: +31 (0)88 792 30 90

Joukje Janssen

Joukje Janssen

Partner, PwC Netherlands

Tel: +31 (0)88 792 59 28

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