Drawing on a survey of 246 CEOs from around the world, the report explores the changing role and nature of innovation in today’s businesses. To see how innovation is evolving, we’ve compared the findings to a similar study we carried out in 2009.
What emerges from the latest survey is that CEOs are now taking personal responsibility for directing and inspiring innovation as it becomes an ever more vital element of business survival and success. How companies innovate is also being transformed. Companies might once have been satisfied with incremental product improvements. Now, they’re increasingly looking for breakthrough developments in their business models and the solutions they provide for customers.
Successful companies recognise that innovation is a mainstream process, which brings together frontline teams, customers and a range of different partners from beyond the organisation. At the heart of these developments is the realization that how you innovate determines what innovations you deliver.