R&C Trendwatch

Retailers and consumer goods firms seek to profit from online retailing opportunities around the world, but the extent of their success will vary based on government actions and consumer preferences on data privacy.

It is particularly important that retailers and consumer goods firms monitor government policies on telecommunications infrastructure development in emerging markets, where connectivity still lags behind developed markets. Data privacy is a growing worry for many consumers, including those in key emerging growth markets for multichannel retail, creating the need for stronger regulations for consumer protection.