R&C Trendwatch - Publicaties - PwC

The shifting sands of going global

As global industries, retailers and consumer goods manufacturers are deriving more revenue than ever before from foreign operations. With this march to new markets, however, comes additional political risk.
This first edition discusses the rising political temperatures in many emerging markets which, in some cases, are causing governments to restrict the activities of retail and consumer goods companies. The news is not all bad, however, since a few markets, are actually opening up commerce.