Mobile Innovation Forecast – Phase II introduction

The magic of advanced technology: Predicting real-time behaviour & needs via contextual intelligence

This article launches Phase II: New technological capabilities of the Mobile Innovations Forecast (MIF). We will move up the innovation stack not only in coverage, but also methodology. Whereas the Phase I articles analysed quantitative data drawn from the Mobile Technology Index, Phase II articles will take a more qualitative approach based on deep interviews with mobile innovation thought leaders, both within PwC and the industry-at-large.

PwC forecasts that the next phase of mobile innovation will revolve around capturing and modeling the contextual situation of mobile users. Such knowledge will become the primary resource for predictive mobile applications and services that will address mobile users’ needs and desires in near real-time, and often before the users themselves reveal what they want.

As we enter Phase II of the MIF, there will be a series of follow-on articles which will:

  • drill deeper into contextualisation as a technical and organisational concept;
  • explore location and navigation as contextual inputs;
  • examine the role of device sensors and new user interfaces that capture contextual information about the user and her surroundings;
  • focus on ID and security issues affecting people, places and objects;
  • highlight how next-generation networks and computing clouds allow contextual data to be stored and accessed in real-time;
  • and look at how contextually focused services will impact mobile operating systems.

These topics have always been part of the basic mobile technology stack. However, given the shift from communications to computation as the driving paradigm for mobile innovation, PwC expects that the purpose and nature of these technical categories will change dramatically.

To learn more about how mobile computing will impact mobile innovation in the next few years, download the full article.