New technologies and tools are increasingly adopted first in our everyday lives and often are brought into the business world as a result of employee and customer demand. It's what many refer to as the 'consumerization of IT'. The enterprise is starting to respond to this trend, but just what will it do next?
Businesses must raise their Digital IQ now, or risk falling further behind. Growing a company's Digital IQ involves more that just adopting the latest in technology or having a large IT budget. It is about integrating the most appropriate digital technologies into the way a company plans, innovates, measures results, interacts with customers, and -ultimately- creates value.
This paper provides an executive summary of the results of PwC's 4th Digital IQ Survey - a survey of nearly 500 US companies about the current state of their technology-related activities and plans for the future.