Consumer Intelligence Series - Video content consumption

The goal of this research was to explore current video subscription services as well as desires for new services and package options, with a specific focus on:

  • Optimal video packages and amounts consumers are willing to pay,
  • Critical factors of influence for TV show/channel selection,
  • Willingness to watch ads in lieu of paying fees, by device,
  • Nature of interaction of mobile device use with traditional and online video
  • Consumption patterns related to content viewing: live versus recorded

Read this issue of Consumer Intelligence Series to learn more.

About the Consumer Intelligence Series

Consumer Intelligence Series, now in its 6th year, is PwC's ongoing consumer focused research through which we gain directional insights on consumer attitudes and behaviors in the rapidly changing media and technology landscape. Our findings reflect the intersection between the online survey to over 1,000 respondents, a series of focus groups, and social media listening.