Consumer Intelligence Series - Opening the mobile wallet

The mobile wallet is a rich opportunity for companies to connect with consumers on the move. Companies that can ease security fears, offer money-saving incentives, and promote widespread acceptance may see more consumers embrace the mobile wallet.

This report summarizes key findings from an online survey and follow-up focus groups, exploring the topic of the “mobile wallet.” The goal of this research was to explore consumer awareness, perceptions and willingness to engage in using a smart phone to make purchases, transfer funds, conduct financial transactions and carry identification such as a driver’s license, insurance card, social security card, etc.

Key findings:

  • Consumer awareness of key mobile wallet applications is relatively high, though significantly fewer people are using them
  • Key areas of concern: loss of privacy, loss of security around financial transactions, and usability of the app
  • How to address concerns: Consumers want comprehensive and immediate measures to ensure security and if necessary, replacement of mobile wallet device

Read this issue of Consumer Intelligence Series to learn more.

About the Consumer Intelligence Series

Consumer Intelligence Series, now in its 6th year, is PwC's ongoing consumer focused research through which we gain directional insights on consumer attitudes and behaviors in the rapidly changing media and technology landscape. Our findings reflect the intersection between the online survey to over 1,000 respondents, a series of focus groups, and social media listening.