High speed Internet. Multi-room DVRs. Movies. OnDemand. Cloud storage. Sports packages. Five hundred channels. When it comes to digital TV and Internet services, today’s consumers have a dizzying array of features and options. But what do consumers and small business owners really want from their Internet and digital TV providers?
The goal of this research was to explore the desires and perceptions of both target groups toward TV and Internet features and functionality, with a specific focus on:
Read this issue of Consumer Intelligence Series to learn more.
Consumer Intelligence Series, now in its 6th year, is PwC's ongoing consumer focused research through which we gain directional insights on consumer attitudes and behaviors in the rapidly changing media and technology landscape. Our findings reflect the intersection between the online survey to over 1,000 respondents, a series of focus groups, and social media listening.