Make-a-Wish Foundation

What was the problem?

The Make-a-Wish Foundation makes the fondest dreams of children with a life-threatening illness become a reality. Children who go through the Make-a-Wish experience are 67% more likely to survive. This is an impressive number that makes fulfilling these wishes worthwhile. However, there was a $100 million gap between donations and wish requests. This financial gap represents the wishes of 17,000 children. To be able to bridge that gap and bring their message to a global level, the Make-a-Wish Foundation needed to apply technology.

So what was the solution?

Together with the Make-a-Wish Foundation, PwC looked at what gives people the incentive to become involved with the organisation. They found that the main reason was about the personal connection, meeting the children and their family, and seeing the power of a wish come true. This is why PwC focused on ways to reinforce and translate that personal connection through digital means, such as crowdsourcing, social media, and technology. Starting point was raising more money, creating a community and increasing efficiency.

What was the result?

In 2016 PwC built the Wishmaker, a new donation platform for the Make-a-wish Foundation. On 31 August, 2016, the first child saw her wish come true that was fully funded using the Wishmaker platform. Her name is Alexis. 

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