Often, a crisis isn’t an isolated, contained incident.
It isn’t fleeting. It builds, unfolds, peaks - and the effects can be long-lasting. And each crisis is different: some you know about in advance, some you know could happen one day, while others are just impossible to predict. Our crisis specialists are backed up by the power of the global PwC network. We can convene strategists and data analysts. Professionals in cyber security or financial crime. Communications teams and project managers. So while you won’t always know what will happen, you will know you’ve got the right team by your side.